If you need proof of why landing page best practices are important, consider this statistic: up to 50 percent of visitors to landing pages will bail within eight seconds. Silverpop's study of 150 companies finds that putting a little more effort on engaging recipients once they hit these pages would be time and money well spent. In this landing page report, you'll learn how to:

• Best match the landing page promotional copy to the email's call-to-action
• Craft emails and landing pages with a specific end in mind
• Design landing pages that control information flow and engage customers
• Use forms, subheads and navigation bars to maximum effect