How do your email programs measure up against peers worldwide? Silverpop analyzed 7,000 emails sent to 188 countries to find the answers. Our latest study goes beyond traditional metrics to provide a baseline scorecard that enables you to gain a better understanding of where you stand. Among the many findings:
- Gross open rates for the top 25 percent of emails studied are 150 percent higher than the bottom quartile
- While more than one-fourth of recipients in the top quartile opened and clicked on messages, fewer than 7 of every 100 recipients in the bottom segment did so
- The unsubscribe rate for bottom-quartile performers is three times higher than median performers
- And much more, including observations and insights to help you improve your international email marketing metrics
