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8 New Twists on Holiday Marketing Traditions to Help Drive Revenue

Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, try freshening up your campaigns by adding these new twists to your traditional holiday marketing initiatives, including:
  • Utilizing Web tracking data before opt-in to engage new subscribers
  • Giving harried shoppers an alternative to opting out from your email program
  • Balancing frequency increases with educational content, personality & relevance
  • Using post-purchase emails to upsell, cross-sell and enhance customer experience

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