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Automation: Redefining Marketing’s Game Plan
How can organizations that want to embrace marketing automation determine the appropriate mix of enterprise technology, smart skill sets, intertwined processes and cross-departmental involvement? In this commissioned study by Forrester Consulting on behalf of Silverpop, you’ll learn how you can develop a winning marketing automation playbook, with insights on:
Finding the right balance between strategy and action
Collaborating within and beyond the marketing department
Building real-time messaging programs based on customer actions