Social networking has opened up new engagement-marketing opportunities that result from the joining of email and social marketing technologies. Discover how you can combine the targeting and metrics of email with the viral, consumer-oriented nature of social networking to create powerful, far-reaching campaigns that engage with customers, friends of customers and "friends of friends" of customers. Learn how to:
- Let social networks carry your email message
- Target the influencers on your list most likely to share your content
- Gain insights and analyze results of social network activity
- Understand the implications of marketing over social networks
