What email creative results in the best open and click rates? This study evaluates best practices for designing an email program that will strongly engage customers. You'll learn the answers to email creative questions you've always been curious about but were afraid to ask, such as:
- What's the ideal ratio of text to images?
- Where should I place the navigation bar and call to action?
- What's the best number of links?
- Should I include lifestyle photography?
- Are feature offers an effective way to engage customers?
