Understanding CAN-SPAM and Taking the Necessary Steps for Compliance
CAN-SPAM is the U.S. federal law that governs email
marketing. As an engagement
marketer that uses email, what do you need to know about CAN-SPAM compliance? While
we recommend that all marketers refer to legal counsel for full interpretation
of the law, the team at Silverpop has created some simple guidelines and
pointers for getting your e-mail marketing program in compliance with CAN-SPAM.
Read about the CAN-SPAM legislation, including:
What's considered transactional, commercial and non-commercial email
Key terminologyand definitions to take into account
when planning
What you should do immediately to comply with the law
Nuances
and additional considerations to be aware of
