Birthday Blueprint: How to Build a Top-Tier Birthday Email Program

A “Happy Birthday” email campaign is one of the simplest, most profitable automated programs marketers can deploy, yet most companies aren’t sending birthday emails. Learn how you can create a birthday email program that delights customers on their special day, builds loyalty and drives revenue with this guide to:

Collecting the necessary data without reducing form completions
Determining the best delivery schedule
Designing a birthday message that’s fun and distinctive
Testing and optimizing to maximize your results

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Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.