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2012 Silverpop Email Marketing Metrics Benchmark Study
What’s the average open rate? How many clicks do the best companies get? And how are our email programs performing against our peers? Get the answers to these commonly asked questions – sliced by geographic region and industry vertical – and discover new metrics that provide a deeper understanding of customer engagement. You’ll learn:
How top companies’ click-through rates are dwarfing the average
Which industry ranks in the top 3 in open rate, click-through rate and clicks per clicker
How higher unsubscribe rates are costing bottom performers thousands of customers
And much more, including observations to help improve your email marketing performance