- How top companies’ click-through rates are dwarfing the average
- Which industry ranks in the top 3 in open rate, click-through rate and clicks per clicker
- How higher unsubscribe rates are costing bottom performers thousands of customers
- And much more, including observations to help improve your email marketing performance
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2012 Silverpop Email Marketing Metrics Benchmark Study
What’s the average open rate? How many clicks do the best companies get? And how are our email programs performing against our peers? Get the answers to these commonly asked questions – sliced by geographic region and industry vertical – and discover new metrics that provide a deeper understanding of customer engagement. You’ll learn:
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