Accurately tracking the revenue impact of your lead-generation and lead-nurturing campaigns is critical to growing business. To be a successful B2B marketer, it's imperative to understand how to measure and report on the metrics that make sense to C-suite executives--and will make an impact on the bottom line. Discover the secrets to accurate measuring and reporting, and learn how to:

• Define marketing ROI and obtain agreement from the C-suite
• Create a closed-loop process through marketing automation platforms
• Draft a B2B marketing ROI plan with the help of the sales team
• Incorporate ROI findings into the planning process