What’s the best way to tap into the revenue-generating power
of behavior-driven, triggered messages? Silverpop provides the answers in this
benchmark survey of retailers’ use of tactics such as cart abandonment
campaigns, browse abandonment programs and post-purchase emails. Get insights
into burning questions such as:
.
- What’s the best timing and cadence for cart recovery messages?
- What sort of conversion rates should we expect for triggered emails?
- Are browse abandonment campaigns the wave of the future?
- What kind of post-purchase messages should we consider?
