Tapping the Power of Triggered Emails: Silverpop’s Retail Benchmark Survey
What’s the best way to tap into the revenue-generating power of behavior-driven, triggered messages? Silverpop provides the answers in this benchmark survey of retailers’ use of tactics such as cart abandonment campaigns, browse abandonment programs and post-purchase emails. Get insights into burning questions such as:.
  • What’s the best timing and cadence for cart recovery messages?
  • What sort of conversion rates should we expect for triggered emails?
  • Are browse abandonment campaigns the wave of the future?
  • What kind of post-purchase messages should we consider?


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