Secrets of Successful “From” Names and Subject Lines

For marketers looking to stand out from the noise, “From” names and subject lines could make the difference between whether recipients ignore, delete or open your message. But what key factors should you consider when choosing “From” names and subject lines? With this white paper, you’ll learn:

What makes an effective “From” names, plus common mistakes to avoid
The key factors that impact subject line importance
How mobile, social and inbox enhancements are changing the game
Expert tips for testing … and much more

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Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.