IBM | Silverpop | 10 Tips for Adding Video to Your Digital Marketing Mix
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10 Tips for Adding Video to Your Digital Marketing Mix

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Video consumption is on the rise, but many marketers are uncertain how to strategically go about producing video content and Integrating it into their existing email, social media and other digital marketing channels. Learn how you can add video to your marketing mix and move the needle on acquisition, engagement and revenue. Get tips for:

  • Identifying how video can enhance the customer journey
  • Setting video goals and meshing them with other channel planning
  • Building your marketing video library and filling content gaps
  • Using video behaviors to trigger relevant messaging

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