IBM Marketing Cloud | Future Project 2025
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The Future Project 2025: Envisioning the 10-Year Impact of Big Data and Analytics on Commerce

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Today's customers expect rich, relevant and highly personalized experiences across multiple channels. Brands must not only meet these demands, but should also be thinking about what tomorrow's customers will expect. We recently gathered the brightest and most talented Futurists in their respective fields to share insights and predictions about the future of customer engagement. They offered insights on the following topics:

  • The Big Data and Analytics Impact on Business and the Individual Today vs. the Future
  • The Industries and Roles Most Impacted by Commerce, Big Data and Analytics in the Next 10 Years
  • Convergence of Big Data and Analytics with Social, Mobile and Commerce

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