IBM Marketing CLoud | The Marketer's Guide to Mobile Engagement
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IBM Mobile Engagement Guide

The Marketer's Guide to Mobile Engagement

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Most marketers understand the importance of mobile, yet many organizations are still struggling with how to implement a cohesive mobile approach, hampered by organizational and technical fragmentation and a lack of customer focus. Learn about the mobile strategies, tools and tactics you can use to overcome these challenges and drive stronger mobile engagement among your customers and prospects. Get tips for:

  • Understanding how mobile fits into the customer journey
  • Orchestrating a seamless, rewarding customer experience across channels
  • Tapping the power of mobile analytics and metrics to enhance planning
  • Using mobile push, SMS, social, email and location marketing more effectively

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