IBM Marketing Cloud | 10 Common Barriers to Understanding the Customer Journey
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Listening, Segmentation, Automation: 10 Tips for a Stronger Digital Marketing Program

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Your prospects and customers are being bombarded by hundreds of marketing messages every day. Fighting for your share of attention requires an almost magical combination of careful listening, smart audience segmentation and timely automation. Discover how you can maximize your efforts in these areas, increase engagement and drive more conversions. Get tips for:

  • Doubling down on data collection and social listening
  • Segmenting based on demographics, behaviors and scoring
  • Identifying automated programs that will have the biggest impact
  • Using automation to better nurture across the customer journey

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