IBM Marketing Cloud | 20 Mobile Tips for Holiday Marketing Success
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20 Mobile Tips for Holiday Marketing Success

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Busy holiday shoppers are interacting with businesses more than ever via mobile devices, but studies show the mobile shopping experience lags behind as marketers race to keep pace with evolving technology and trends. Discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions. Topics include:

  • Providing a true value exchange that drives mobile opt-ins and downloads
  • Using mobile to better communicate holiday offers, deadlines and tips
  • Crafting a mobile experience that makes holiday shopping easier
  • Leveraging mobile apps and SMS to drive loyalty and advocacy

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