IBM Marketing Cloud | 10 Common Barriers to Understanding the Customer Journey
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10 Common Barriers to Understanding the Customer Journey and How to Overcome Them

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Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue. Topics include:

  • Optimizing forms, offers and content  to encourage people to share data
  • Understanding silence and reacting appropriately to re-engage contacts
  • Thinking beyond devices and considering mobile channels and context
  • Paying as much attention to the journey post-purchase as you do pre-sale

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