IBM Marketing Cloud | 15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors and Preferences
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15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors and Preferences

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Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalize engagement and move to a more customer-centric approach that will help you meet – and exceed – these expectations. Topics include:

  • Acquisition: Accelerate database growth with powerful social tactics
  • Nurture: Get more personal and help buyers progress along their journey
  • Conversion: Understand customer context and provide more relevant offers
  • Loyalty and Advocacy: Deliver superb experiences that boost lifetime value
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