IBM Marketing Cloud | 4 Stages to Better Marketing Performance
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4 Stages to Better Marketing Performance

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Many marketers lack the time and resources to quantify their returns on marketing spend, leaving them focused solely on marketing execution. But if you’re unable to understand where your marketing dollars have the greatest impact, it’s difficult to adjust and stay on track for success. Learn how you can turn your marketing plans into real revenue drivers with tips for:

  • Implementing results-oriented initiatives that align to corporate objectives
  • Creating a budget structure and planning according to scenarios
  • Getting critical real-time visibility into the “I” in ROI
  • Engaging with other core business and marketing systems
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