IBM | Silverpop | Transactional Emails: 10 Tips for Driving More Value and Engagement
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Transactional Emails: 10 Tips for Driving More Value and Engagement

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Transactional emails typically generate more than double the open and click-through rates of other messages. Unfortunately, many marketers don't take full advantage of this opportunity. Discover how you can fine-tune your transactional messages to increase engagement and revenue. Get tips for:

  • Optimizing the sender name, subject line and preheader
  • Answering your recipients’ key transaction-related questions
  • Adding cross-sell and upsell offers while complying with email laws
  • Incorporating content that increases customer satisfaction and loyalty
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