IBM | Silverpop | 10 Tips for Retail Marketing Success
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10 Tips for Retail Marketing Success

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Looking for new ways to boost sales and revenue? Eager to deliver a more rewarding consumer experience across channels? In this tip sheet, we present 10 of our favorite marketing ideas — covering topics ranging from mobile apps and messaging strategies to databases and deliverability — with an eye toward how these tactics can fuel your retail success in the year ahead. Learn how to:

  • Tailor your welcome email program to reflect each contact’s attributes
  • Position your brand as an expert of the products you’re selling
  • Add “quick win” triggered emails to your messaging mix
  • Take your mobile and location marketing efforts up a notch

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