IBM | Silverpop | 10 Tips for Marketing with Mobile App Push Notifications
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10 Tips for Getting Started with Mobile App Push Notifications

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Although mobile use is rising, many companies are struggling to position their apps as go-to resources for customers. Learn how you can use mobile app push notifications to increase app engagement and retention, reduce friction during mobile browsing and buying, and drive more conversions. Get tips for:

  • Optimizing the timing and frequency of your mobile app push notifications
  • Incorporating narrowcast and 1:1 app notifications into your messaging mix
  • Leveraging the in-app inbox to send unique, personalized offers
  • Integrating your mobile app with other channels to help realize its full potential

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