IBM | Silverpop | Marketing Automation eBook: Best Practices Guide
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Marketing Automation eBook: Best Practices Guide

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While marketing automation can drive an array of business optimizations, the prospect of adopting them all at once can be a little intimidating. Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and best practices for marketing automation. Topics covered include:

  • Scoring and routing
  • Email, programs and campaign automation
  • Data collection, management and integration
  • Mobile apps, push notifications and SMS

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