IBM | Silverpop | Change the Way You Engage: Futurists Look Ahead at What's in Store for Commerce
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Change the Way you Engage: Futurists Look Ahead at What's in Store for Commerce

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Customer needs and expectations are evolving rapidly. Today, they expect brands toengage them in relevant and personal experiences wherever and whenever they want. To create these experiences, brands must respond more proactively, anticipate customers’ needs and humanize transactions, regardless of whether customers are purchasing online or in the store. In this paper, you will learn:

  • How the customer experience is enganced through the Internet of Things
  • About mobile technology and its role in the future of marketing
  • The future of supplier and partner relationships
  • How several companies have gained a full picture of their customers

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