Unsubscribe Best Practices: How to Decrease Database Churn and Strengthen Your Marketing Program | IBM | Silverpop
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content

Whitepapers

Unsubscribe Best Practices: How to Decrease Database Churn and Strengthen your Marketing Program

Download
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Many companies are finding that growing their database has become more challenging. As email frequency has increased, so have unsubscribes, making it difficult to outpace list churn regardless of how successful your acquisition program is. Go behind the scenes of the email unsubscribe process, discover how you can build an effective unsubscribe program, and get tips for minimizing unsubscribes. You’ll learn:

  • Why people unsubscribe, and how these opt-outs impact database growth
  • What email laws around the world require
  • What the ideal unsubscribe process looks like
  • How you can minimize the chances a customer ever hits the “unsubscribe” link 

 

Close

To give you the best experience, this website uses cookies.

Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
Find out more here or by clicking the Cookie Policy link at the bottom of this page.