IBM | Silverpop | 10 Tips for Using Email and Social to Drive Engagement
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10 Tips for Driving Engagement Using Email + Social

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Although most marketers understand the importance of the email and social channels, leveraging the combined forces of the two remains challenging, with the lack of a cohesive social media plan frequently cited as the biggest barrier to an integrated digital strategy. Learn how you can use email and social together to drive database growth, increase revenue and deliver a better cross-channel customer experience. Get tips for:

  • Using social networks to drive more high-quality email opt-ins
  • Promoting and featuring social content in your emails
  • Creating emails that people will want to share via social
  • Inviting potential unsubscribers to follow you on social media

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