IBM | IBM Marketing Cloud | 2015 Email Marketing Metrics Benchmark Study
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2015 Benchmark Study

2015 Email Marketing Metrics Benchmark Study

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Looking to improve email performance, but unsure how you compare to your peers? Without competitor data, gauging where you stand can be difficult. With the exclusive “2015 Email Marketing Metrics Benchmark Study,” this key industry data – and much more – is at your fingertips. Discover how you measure up across more than 15 open, click-through and list churn metrics, plus get insights on:

  • Deeper metrics, such as click-to-open rate and transactional message data
  • International comparisons from across the world
  • Benchmarks beyond "average," including median and top-performing quartiles
  • How you can use this data to improve your email program
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