IBM | Silverpop | Customer Journey Maps and Buyer Personas
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Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing

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Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience. The complex nature of today’s buyer journey, with more touch points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve the customer experience. You’ll learn how to:

  • Map the customer journey from initial trigger to post-purchase
  • Create buyer personas that improve your understanding of customers
  • Reflect multichannel interactions in your planning and strategy
  • Avoid common mistakes and sharpen your customer-centric focus 

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