The New CMO Guide: A Handbook for Marketing Leaders
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The New CMO Guide: A Handbook for Marketing Leaders

The New CMO Guide: A Handbook for Marketing Leaders

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For new marketing leaders, the first six to nine months are critical for both your company and your personal long-term success. These initial months can be challenging, as many organizations expect you to do it all – immediately. By using the framework detailed in this ebook, you’ll position yourself to build a fantastic team, hit your most audacious goals and achieve outstanding success in your new role. Get tips for:

  • Assessing the current situation across key areas
  • Assimilating other people’s viewpoints
  • Determining critical success factors
  • Developing the important year-one game plan
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