IBM | Silverpop | 10 Tips for Developing Buyer Personas
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10 Tips for Developing Buyer Personas

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How well do you know your customers? According to IBM studies, only about a third of marketers understand when and how frequently buyers want to hear from them during the customer lifecycle. Learn how you can create buyer personas that increase this understanding and provide a firm go-to-market foundation for your marketing campaigns. Get tips for:

  • Collecting insights from throughout the buying cycle
  • Distilling key themes among your customers
  • Determining how many personas you need
  • Translating your findings into marketing content

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