IBM | Silverpop | 5 Challenges to Building a Loyalty Program
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5 Challenges to Building a Loyalty Program -- and How to Overcome Them

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“How do I remain top of mind and build lifelong buying relationships?” is a more pressing question than ever for marketers, given the ever-expanding choice of companies to do business with. A great loyalty program can help answer that question by tipping the scales during key buying decisions and centralizing a customer’s spend behavior. Learn how you can build a loyalty program that enhances your customers’ experience. Get tips for:

  • Understanding customer behaviors across channels
  • Creating compelling offers without giving away too much margin
  • Getting executive buy-in for new loyalty initiatives
  • Measuring the impact of multiple behaviors on the bottom line

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