IBM | Silverpop | 7 Tips for Getting Started with Behavioral Marketing
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7 Tips for Getting Started with Behavioral Marketing

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An individual’s behaviors represent key moments of insight for marketers savvy enough to listen closely and act on that information. Despite these potential benefits, many resource-starved marketers are hesitant to move to a more behavioral model. Discover seven tips to help push past any initial trepidation and realize some serious improvements in customer engagement and revenue. Get tips for:

  • Evaluating the current state of your marketing
  • Employing the “Next Six” methodology
  • Selecting the best behavior-driven programs to start with
  • Solidifying a single view of each customer

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