IBM | Silverpop | Agile Marketing Guide
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10 Tips for Becoming an Agile Marketing Team

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Virtually everything related to marketing is evolving, starting with consumers who have changed both the technology they’re using and their buying habits. In this shifting marketing world, many companies are struggling to deliver an outstanding customer experience. Learn how you can become more agile in your marketing so you can better adjust to customer and prospect needs and more quickly implement tactics that enhance their experience. Get tips for:

  • Choosing the right projects for an agile approach
  • Getting your agile initiatives off the ground
  • Formulating agile teams that increase your odds of success
  • Avoiding pitfalls that can slow you down and derail your projects

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