IBM | IBM Marketing Cloud | 10 Key Trends for 2016
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10 Key Marketing Trends for 2016

10 Key Marketing Trends for 2016

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Today’s buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.” So, what can you do in 2016 to better nurture contacts through the buying process and inspire loyalty among existing customers? Check out these 10 key trends that will shape digital marketing in 2016 and learn how you can deliver the outstanding cross-channel experiences your contacts want. Topics include:

  • Cognitive technologies change the way businesses engage with customers
  • Retargeting reaches unprecedented levels of cross-channel sophistication
  • The “Internet of Things” becomes a real factor in data collection
  • Plus more on social, video, loyalty programs and predictive marketing 

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