5 Tips for "White Space" Emails That Educate, Entertain and Engage
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Tip Sheets

5 Tips for "White Space" Emails That Educate, Entertain and Engage

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Many companies struggle to stand out in the inbox, sending messages that say little more than “buy-buy-buy.” Learn how you can cut through the clutter by using “white space” emails to break up your stream of promotional messages, deepen your bond with customers and ultimately drive more revenue. Ideas include:

  • Emails that show customers how to use your products more effectively
  • Seasonal copy that speaks to your customers' time-sensitive needs
  • Buying tips that increase customer satisfaction and reduce returns
  • Photos, reviews, social posts and other content generated by customers

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