IBM ExperienceOne Seventh Annual Online Retail Holiday Readiness Report | IBM | Silverpop
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IBM ExperienceOne Seventh Annual Online Retail Holiday Readiness Report

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For retail marketers, the holiday season presents as many risks as opportunities. Paths to purchase are more unpredictable than ever as consumers interact through mobile devices, email, advertising and social media. Learn how to increase revenue this holiday season with insights across more than 25 metrics to help you understand trends and adapt for the best returns. You’ll get:

 

  • Key data on average order value and items per order
  • Information on how mobile and social are shifting
  • Tips for capturing dwindling customer attention
  • The latest cart abandonment and conversion trends
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