21 Tips for Building a Strong Modern-Day Preference Center | Silverpop
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21 Tips for Building a Strong Modern-Day Preference Center

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Preference centers are a big hassle for many marketers, taking effort to develop and maintain but not generating the desired amount of actionable data or customer activity. Learn how you can tweak your preference center and transform it into one of your best allies for improving data quality and creating a better customer experience. Discover how you can build a preference center that:


  • Allows contacts to customize and manage their own experiences
  • Helps you learn more about your customers and create more relevant messages
  • Enables customers to perform a range of tasks quickly and easily
  • Shows immediate value and is easy to negotiate on any screen size or device

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