7 Tips for Nurture Marketing | Silverpop
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Tip Sheets

7 Tips for Nurture Marketing

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In today’s multichannel, multidevice world, many businesses are struggling to interact with their customers and prospects. Information is a tap away at all times, and buying cycles have shifted. Learn how you can fill communication gaps by creating sophisticated nurture programs that build brand preference and loyalty before a sale and in between multiple purchase transactions. Get tips on:


  • Collecting critical behavioral and demographic information
  • Using dynamic content to increase personalization
  • Taking a persona approach that addresses buyers’ specific needs
  • Serving up website content that mirrors your email nurture

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