Silverpop - How to Identify and Win Back Lapsed Customers
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How to Identify and Win Back Lapsed Customers

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Retaining your current customers and minimizing defection is one of the best ways to keep building revenue, but many companies rely on guesswork when defining customer inactivity, an approach that can render re-engagement campaigns less effective. Learn how you can use a data-driven approach to accurately identify your lapsed customers and then win them back with personalized campaigns. Get tips for:


  • Using purchase frequency to identify inactive contacts
  • Leveraging buying behavior to drive dynamic content
  • Employing RFM analysis to gain a view of lapsed customers
  • Crafting relevant messages that re-engage lapsed contacts

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