Hone Your Competitive Edge With Behavioural Marketing, a December 2013 commissioned study conducted by Forrester Consulting on behalf of Silverpop
In this age of the customer, those who skillfully manage their buyers’ behaviours to improve the customer’s end experience will have the competitive edge. Download this commissioned study of UK marketers by Forrester Consulting on behalf of Silverpop, and learn how an in-depth understanding of customers’ behaviours and a customer engagement strategy calibrated to those needs can drive positive business impact. Recommendations include:
- Create a multidimensional view of the customer to predict next actions
- Delight customers with mobile devices that supply information constantly
- Learn from best-in-class marketers “on the other side”
- Stop thinking about campaigns and start thinking engagement.