10 Tips for Using Email to Drive Mobile Engagement and Vice-Versa | IBM | Silverpop
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10 Tips for Using Email to Drive Mobile Engagement -- and Vice-Versa

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Many companies struggle with delivering a seamless mobile browse-to-buy experience, while lacking the integrations to capture behaviors and optimize interactions across email, SMS and mobile apps. Learn how you can enhance your customers’ mobile experience, expand your email program via mobile and drive more revenue across channels. Get tips for:

  • Streamlining the purchase path on mobile devices
  • Leveraging email to increase mobile app engagement
  • Using SMS and mobile apps to drive email opt-ins
  • Reflecting mobile behaviors in your emails
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