Silverpop - 2014 Email Marketing Metrics Benchmark Study
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2014 Email Marketing Metrics Benchmark Study

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Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data. This exclusive report contains email open, click-through and list churn statistics across nearly 3,000 brands to help you assess your performance on the benchmarks most important to you. And it goes beyond the typical benchmark study by including:

 

  • Deeper metrics, such as click-to-open rate and clicks per clicker
  • International comparisons from across the globe
  • Benchmarks beyond "average," including median and top-performing quartiles
  • Transactional and automated message data
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