Ultimate Guide to Assessing Your Digital Marketing Program | Silverpop
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Ultimate Guide to Assessing Your Digital Marketing Program

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In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. Learn how to conduct a self-assessment that enables you to attack upcoming initiatives with renewed vigor and make substantial progress compared to what you’d achieve otherwise. You’ll get:

  • Overviews of 7 assessment areas, including engagement, technology and content
  • Interactive worksheets to help you in the evaluation process
  • Tips for improving your performance in each marketing category
  • 6 common assessment mistakes, and how to avoid them

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