Best Friend Brand Study | Silverpop
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Are You a Best Friend Brand? How Relevance and Trust Can Get You into the Inner Circle

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How a brand corresponds with its customers is at the heart of relationship building, and effective digital marketing is central to ensuring the relationship is a great one. IBM Marketing Cloud, researched how consumers are being marketed to online and how well the outreach is resonating. Learn more about what the results mean for your digital marketing efforts, and how you can adapt to ensure you’re giving your customers the awesome experience they deserve. Specific highlights in the report include:

  • Current marketing expectations from consumers, in addition to how they prefer to receive correspondence from brands
  • Commentary from Silverpop product strategist Dave Walters on what the results mean for marketers
  • Tips and best practices for how marketers should react to the findings 

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