7 Tips for Generating Content for Automated Emails | Silverpop
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7 Tips for Generating Content for Automated Emails

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Automated messages can add significant incremental revenue to an email program, but where do you get the content for these messages when you’re already strapped for time? Here are seven tips for generating content for automated emails and getting these high-ROI programs off the ground. Learn how to:

  • Rework offline content into your automated emails
  • Mine existing emails and other digital assets for copy and images
  • Launch your automated program as quickly and effectively as possible
  • Refresh content and optimize your program once it’s live
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