Silverpop | Revenue Attribution
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Revenue Attribution: How to Measure the Impact of Your Marketing Efforts

Revenue Attribution: How to Measure the Impact of Your Marketing Efforts

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Many marketers struggle to connect marketing activities to revenue. And how could you when you’re expected to do more while battling time, resource and technological constraints? Download our white paper and learn how you can get your business ready to track revenue, build an attribution model that captures the information important to your company, and use this data to optimize future marketing efforts. You’ll learn:

  • How to tie online and offline interactions to sales revenue
  • Why it’s important to capture both “source” and “offer”
  • What to consider when selecting a revenue attribution model
  • How to use your revenue data to enhance future campaigns
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