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Gmail Tabs: Impact on Email Marketing and Strategies to Respond

Gmail Tabs: Impact on Email Marketing and Strategies to Respond

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Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise. Download our white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond. You’ll learn:

  • What the data says about how Gmail Tabs is impacting marketing
  • How to best deploy Tabs-related tactics for maximum results
  • Which fundamental long-term changes to make to your email program
  • How you can track progress on building a Gmail Tabs strategy using our checklist

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