Digital Marketing Strategies | Silverpop
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Whitepapers

20 Ways to Personalize Email Whitepaper

20 Ways to Personalize Content and Enhance the Customer Experience

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Looking to deliver an awesome customer experience to a larger portion of your database? Many companies rely too heavily on generic messaging that only speaks to a small percentage of their contacts. Download our white paper and discover 20 ideas for delivering individualized, behavior-driven content that cuts through the noise and improves the customer experience, including:

 

  • Displaying email and Web content relevant to the stage of the relationship
  • Offering information that nurtures contacts based on Web pages browsed
  • Delivering how-to guides, review links and product suggestions related to past purchases
  • Providing customized content based on prior social or mobile activity
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